Dana is an entrepreneur, award-winning brand strategist, and public speaker for creative professionals.
After undergrad, Dana began a career in graphic design. She designed marketing pieces for SunTrust and Wells Fargo and package design for home storage items sold in major retail stores, including Walmart and Target. Her experience with branding has given her a deep understanding of how to protect a brand visually.
With the desire to equip business owners with branding knowledge, Dana founded Cheers Creative, a Memphis-based brand consultancy. Cheers has grown to include an international client roster full of fashion, music, and entertainment industry leaders.
Through Cheers, Dana teaches entrepreneurs how to grow their brands through her 1-on-1 brand strategy intensives and online courses. With over 15 years of experience in graphic and web design, she shows business owners how they can confidently stand out and attract customers with clear messaging, visuals, and websites. Dana is passionate about helping entrepreneurs build confidence in their brands.
Dana’s entrepreneurial journey, writings, design work, and advice have been featured and referenced in multiple publications, including Essence, Forbes, AfroTech.com, HubSpot, and Net Magazine, the world’s largest publication for web designers.
Dana has always had a passion for helping others grow and develop. This is what led her to begin mentoring middle-school and high-school-age girl entrepreneurs through the non-profit organization Envision Lead Grow in 2017. She now serves as a member of its board of directors.
In 2020, Grow with Google selected Dana to serve as the Grow with Google Digital Coach for Memphis, TN. As one of 23 successful entrepreneurs in the United States serving as a Grow with Google Digital coach, Dana provides free digital skills training and coaching to help Black and Latinx small business owners in her community reach new customers, thrive online, and grow. As of 2021, Dana now serves as the Grow with Google Digital Coach for the entire state of Tennessee.
For her creativity and achievements in entrepreneurship, Dana was chosen as a Memphis Business Journal 2021 40 under 40 honoree.
Dana is a highly sought-after national speaker on the topics of branding, design, and entrepreneurship. She has spoken at events and conferences for the U.S. Chamber of Commerce, Women’s Business Center South, Awwwards, and other notable organizations. She has served as a guest instructor to graphic design students at her alma mater, the University of Memphis.
When she’s not spending time with her husband and children, Dana spreads her message about how creative professionals can build confidence, push past fears, and lead with compassion to win in business.