Here is a collection of tried-and-true business tools, content creation apps, and more that I’ve used for my own business or on my clients. Anything that I recommend has actually been used by me, and I know the ins and outs of each product.
A heads up: The links to some of the products listed are affiliate links. I will earn a small commission if you choose to sign up or purchase from these links.
I consider these three apps, when used together, to be one of the most powerful tech combinations to run an online business. I am a user and fan of all three and have used them for every purpose imaginable, from email marketing to group coaching, 1:1 client work, course creation, and more.
Build your email subscriber list with beautiful signup forms and standalone email signup landing pages. Craft targeted email marketing campaigns. One big plus for me: Almost every digital shopping cart, course platform, and website builder integrates with Kit.
* I truly enjoy using Kit on myself and for my clients. Being an official ConvertKit partner and affiliate is a sweet bonus. I may earn a commission if you click the link below.
With Dubsado, you can effortlessly manage your contact inquiries, send proposals and contracts, and seamlessly collect questionnaires. If you find yourself drowning in repetitive administrative tasks within your creative or service-based business, Dubsado is the solution you’ve been searching for to streamline your workflow and reclaim valuable time.
With ThriveCart, you can create customized checkout pages, add order bumps and upsells, and integrate seamlessly with your favorite payment gateways and email marketing platforms. I’ve used ThriveCart to sell courses, 1:1 consulting sessions, workshop replays, and more. I love the fact that ThriveCart has a lifetime fee (pay one time, have ThriveCart for life)!
My go-to tools and resources to grow my business.
Otter transcribes live conversations and meetings in real time while keeping tabs of individual speakers, recording time stamps, subject themes, meeting takeways, and more. Upload and transcribe pre-recorded audio and video files as well.
Stripe is a straightforward payment processor that allows you to accept payments for products, services, subscriptions, and more. Use Stripe’s invoicing and checkout pages or embed Stripe into your own website’s pages for a seamless checkout process for your customers. Accept ApplePay, Google Wallet, AfterPay, Klarna, Affirm, and more.
Streamline project workflows by assigning tasks to team members, freelancers, and others. Create an official project template to deliver your services with ease. Manage your projects on your computer or on the go with Anasa’s intuitive mobile app.
If you want to find out what people are actively searching for online, Answer the Public is a great online tool. Use keyword insights to develop your next YouTube video, blog post topic, product or service idea.
Claude is an AI assistant that helps you write sophisticated content while actually sounding like YOU.
I use Claude daily as my strategic thinking and writing partner. The more you use Claude, the better it gets at capturing your unique voice and style. What makes it special? Claude is ethical – if you ask it to write an angry email to curse someone out, it won’t do it. So while Claude develops to fit your writing style like a glove, it also keeps you accountable. Now that’s the type of tech that I can get down with.
Create beautiful on-brand captions for your long-form video and reels by using Captions.ai’s wide range of colors and fonts styles. Instantly make your videos more engaging. Add emojis, special motions, and more to your video captions as well.
Spotlightr (spelled exactly like that) is a monthly subsciption that allows you to host videos, put calls-to-action in your videos, embed your videos into the websites of your choosing, and even offer video screenshot protection. Ideal for storing online course videos, recorded tutorials for clients, and more.
Pay a one-time $59 USD fee and you’ll have lifetime access to Nichesss (yes it’s spelled with three S’s), an AI-powered content generation tool with over 180 built-in templates (and counting) to create product descriptions, social media captions, and more. My favorite feature: Nichesss keeps each of your new projects organized in their own folders.
VidIQ will be your constant companion as you grow your YouTube Channel. Use it to see what videos are trending in your niche, create search engine-friendly video titles, and keep an eye on your YouTube channel metrics. Gather real-time information on your YouTube channel’s competitors.
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Build WordPress websites with Elementor, a page builder that lets you control the design of every part of your website. My favorite thing about Elementor: It’s compatible with most WordPress themes and plugins. If you’re looking to build a WordPress website, Elementor is the way to go.
I’m not trying to be funny (well maybe I am), but I’m taking this opportunity on my own resources page to tell you this:
Wipe your phone!
A clean phone camera lens will take you further the best photo editing and video software.
Throughout the day, your phone comes into contact with your own body oils, debris in your laptop case, and your fingerprints. Keep a packet of lens wipes handy. Your online content will begin to look 10 times better.
Grab some lens wipes from my Amazon store.
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My go-to tools and resources to grow my business.
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This is the perfect place to link your Amazon shop, etsy shop, or anything else you’d like to include. Add a description about it here too.
Add a description about it here.
Plus, after 15 years in the graphic and web design game (Hey WordPress, You da’ MVP!), and coaching over 2,000 entrepreneurs on how to brand themselves with boldness, I teach about branding from a holistic perspective.
The confidence to brand boldly, the art of brand storytelling, and how to translate all of that over to your website is what you’ll find here on my blog.
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