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About

Gain the confidence to make bold branding decisions in your business, plus a clear path on the exact steps to take with your messaging and website.

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You keep asking:

"How do I brand myself or my business?" 

That’s the #1 question you keep asking, but it seems like you’re hollering that question into a long empty hallway.

You’ve gone to countless webinars and workshops, hearing the same recycled branding advice. 

You’ve saved so many Instagram carousels that give you an endless list of branding tips, yet you still have no idea which action to take first.

You want a profitable business and the freedom that comes with it so much that you can taste it. But the actions you take seem to move you further away from your goals.

Latest Blog Posts & Videos

Now, About ME...

Meet your new brand strategist.

I’m Dana James Mwangi and I’m here to make your business-building journey easy to understand and follow.

I’m founder of Cheers Creative, a Memphis-based practice that delivers brand strategy, design and award-winning websites for 7-figure influencers, and industry leaders.

While I absolutely love to deliver tailor-made brand strategy to my clients, I live to teach it to the masses.

See, we haven't met yet, but I know you.

If someone could just show you what you need to do with your branding, you would take the strategy and run with it.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse massa tellus, vulputate et porttitor placerat, aliquet vel libero. Etiam tristique lacus dictum nulla pulvinar, id maximus velit ultricies. Nulla bibendum lobortis sodales.

My journey has led me to amazing places, like: ​

  • Advising Chamber of Commerce leaders nationwide on how to best serve the entrepreneurs in their cities
  • Teaching 
  • Features, mentions, and interviews in Forbes, Essence, HubSpot and AfroTech

…and so much more.

This is How I Coach

When you know as a business owner that you are enough, you show up in your industry with confidence.

And confidence is just the beginning!

The “I am enough” mindset will make you more prone to show up online offering simple products and services that don’t weigh you down, making your products easier to create and sell.

Do you know what else a simple business model does? It makes tech stuff like brand marketing and building a website way easier.

Yes, business is hard. But it’s not the labor that’s the hard part. It’s letting go of the idea that you must work yourself to the bone to feel worthy of your sales.

Are you ready...

…to have a business that’s completely transformed by your bold decisions, plus the exact steps on to follow through on those decisions?

What I Believe

When you understand as a business owner that you are enough, you show up in your industry with confidence.

This makes tech stuff like your brand marketing and your website way easier.

Your logo. Your brand colors. Your pricing. The structure of your services. The tone of your social media posts. Your confidence level determines how well it will all work. 

Confidence is the difference between making trendy content vs. classic content that your audience will consume again and again.

Confidence is the audacity to show up online and sound like yourself, whether you’re an influencer or a dentist.

Ways to Work with Me

Here’s how I can help you take control of your personal brand, online presence, and creative career.

1:1 Brand Coaching

1:1 Virtual Clarity Sessions

Book a 100% no-holds-barred virtual strategy session with me where I tell you exactly what needs to happen with your branding, messaging, website and more for the next 30 and 60 days. This is not a motivational talk. This is a “here’s what you need to add or take away from your business to get unstuck, and here’s exactly how to do it” session. Your search for strategy tailored to your exact business and life situation ends here.

Public Speaking

Talks and Workshops for Creative Entrepreneurs

I deliver keynote talks and customized workshops that change the way creative professionals view themselves and do business. These aren’t your commonly heard “branding is what they say about you when you leave the room talks.” These are “How to brand your business boldly while laughing at imposter syndrome in the face” talks.

As founder of Cheers Creative, I spearhead brand strategy design and award-winning  websites for 7-figure influencers, content creators, and industry leaders.

Cheers is also the place where everyday small business owners, through online courses and hands-on support, learn how to attract and speak the language of the people who are trying to find them.

www.CheersCreative.com

As founder of Cheers Creative, I spearhead brand strategy design and award-winning  websites for 7-figure influencers, content creators, and industry leaders.

Cheers is also the place where everyday small business owners, through online courses and hands-on support, learn how to attract and speak the language of the people who are trying to find them.

The Ultimate Brand-Building Course

Brave Branding Academy™

Enroll in the Brave Branding Academy™, an online training program for budding entrepreneurs who need help making bold choices with their brand storytelling and website. In the academy, you will learn:

Plus, you will have lifetime access to the academy materials, weekly support through virtual office hours with me, and access to the private community just for Brave Branding Academy™ students.

Weekly live office hours with me (It’s like having a brand strategist in your pocket)

Videos, trainings and resources that help you build your brand in the right order

Private community just for Academy students and alumni

FAQ's
Need more specifics?
Here are the answers.

I offer both. 

  • Through my practice Cheers Creative, I spearhead brand design and custom website projects for 6/7-figure content creators, industry leaders, and leading non-profit organizations.
  • For business owners who are just starting out, or for those looking to finally make the pivot to from burnt-out and underpriced to balanced and well-paid, I offer 1:1 brand consulting. Book me for a clarity session here.

I had the pleasure of being hand-selected and serving as the Grow with Google Digital Coach for Memphis, Tennessee, and then the entire state of Tennessee! In this role, I taught Black and Latinx business owners digital skills to thrive online.

This role as the Grow with Google Digital coach was an incredible journey that came to an end in 2021. But don’t fret — I continue to have free and premium branding talks, workshops, and masterclasses on a regular basis.


While “Mwangi” is the last name of my loving husband, I am a multi-generational African-American woman hailing from Memphis, Tennessee. This means that on occasion, you’ll hear me throwing around the Memphis-born words “mane” and “junt” like confetti. I’ve decided to not even try to stop it. I’m an East Memphis girl, mane.

You can also…

My Story

Here's a timeline of my journey from a corporate designer to a full-time boss.

1990

Artist in the Making

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1990

2005

My Heading 2

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2005

2007

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2007

2012

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2012

2015

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2015

2018

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2018

2020

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2020

Today

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Today

1990

Creator in the Making

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce et nulla cursus, facilisis metus vel, auctor erat. Curabitur sodales turpis eget libero dictum vulputate. Donec id congue nisi, et volutpat mauris. Quisque vitae ante gravida, fringilla elit posuere.

1990

2005

Design Student & Mom

While I was in college studying graphic design, I decided to quit my job at a convenience store and do freelance design work to support myself and my firstborn son.

2005

2007

Corporate Graphic Designer with a Side Gig

I graduated from college and immediately got a graphic design job. I designed checkbooks for financial institutions and other direct mail collateral for banks.

I became a package designer. I designed packaging for household items sold in Target, CVS, Bed Bath & Beyond, Walmart, The Container Store, and more. This is when I got exposed to how corporations handle their brand visuals. I took everything I learned from my job and applied it to my growing roster of freelance design clients.

I also started teaching myself web design.

2007

2012

Brand New Business Owner

I put in my 30-day notice and became a full-time entrepreneur and started Cheers Creative. Through Cheers, I designed brands and websites for local small businesses. My business grew as I shared my branding and web knowledge on the internet. An article in Forbes referenced a blog post I wrote! This was one of my proudest moments in business.

2012

2015

Sought-After Web Designer

I became an endorsed partner of the X Theme, one of the most powerful and highest-selling WordPress themes of that year. I went from working with local clients to customizing websites for people all over the world.

2015

2018

Award-Winning CEO

I was named one of the top 40 urban elite entrepreneurs in Memphis. I was invited to Essence Magazine’s talk show, #EssenceNow, to talk about my experiences as a Black woman and mother in tech. I had achieved my dream. I was a nationally sought-after brand/web designer and consultant. While I love to design, teaching and encouraging people lit my internal fire in an unexplainable way. I conducted branding workshops, spoke at national conferences about my entrepreneurial journey, and more.
2018

2020

National Speaker and Teacher

Because of my work through my business Cheers Creative, I was chosen to be the Grow with Google Digital Coach for Tennessee. This empowered me to teach free digital skills workshops to Black and Latinx entrepreneurs in my community.

2020

Today

The Story is Still Being Written

I am a Memphis Business Journal Top 40 Under 40 honoree and just completed a fellowship that allowed me to teach branding to African refugees living in Memphis.

I’ve taken everything I’ve learned and created the Cheers Creative Brave Branding Academy,™ an online training program that helps budding entrepreneurs create bold brand messaging, build seamless business systems, and then combine them all into a powerful website.

Today

1990

Creator in the Making

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce et nulla cursus, facilisis metus vel, auctor erat. Curabitur sodales turpis eget libero dictum vulputate. Donec id congue nisi, et volutpat mauris. Quisque vitae ante gravida, fringilla elit posuere.

1990

2005

Design Student & Mom

While I was in college studying graphic design, I decided to quit my job at a convenience store and do freelance design work to support myself and my firstborn son.

2005

2007

Corporate Graphic Designer with a Side Gig

I graduated from college and immediately got a graphic design job. I designed checkbooks for financial institutions and other direct mail collateral for banks.

I became a package designer. I designed packaging for household items sold in Target, CVS, Bed Bath & Beyond, Walmart, The Container Store, and more. This is when I got exposed to how corporations handle their brand visuals. I took everything I learned from my job and applied it to my growing roster of freelance design clients.

I also started teaching myself web design.

2007

2012

Brand New Business Owner

I put in my 30-day notice and became a full-time entrepreneur and started Cheers Creative. Through Cheers, I designed brands and websites for local small businesses. My business grew as I shared my branding and web knowledge on the internet. An article in Forbes referenced a blog post I wrote! This was one of my proudest moments in business.

2012

2015

Sought-After Web Designer

I became an endorsed partner of the X Theme, one of the most powerful and highest-selling WordPress themes of that year. I went from working with local clients to customizing websites for people all over the world.

2015

2018

Award-Winning CEO

I was named one of the top 40 urban elite entrepreneurs in Memphis. I was invited to Essence Magazine’s talk show, #EssenceNow, to talk about my experiences as a Black woman and mother in tech. I had achieved my dream. I was a nationally sought-after brand/web designer and consultant. While I love to design, teaching and encouraging people lit my internal fire in an unexplainable way. I conducted branding workshops, spoke at national conferences about my entrepreneurial journey, and more.
2018

2020

National Speaker and Teacher

Because of my work through my business Cheers Creative, I was chosen to be the Grow with Google Digital Coach for Tennessee. This empowered me to teach free digital skills workshops to Black and Latinx entrepreneurs in my community.

2020

Today

The Story is Still Being Written

I am a Memphis Business Journal Top 40 Under 40 honoree and just completed a fellowship that allowed me to teach branding to African refugees living in Memphis.

I’ve taken everything I’ve learned and created the Cheers Creative Brave Branding Academy,™ an online training program that helps budding entrepreneurs create bold brand messaging, build seamless business systems, and then combine them all into a powerful website.

Today

My Story

Here's a timeline of my journey from a corporate designer to a full-time boss.

2005

While I was in college studying graphic design, I decided to quit my job at a convenience store and do freelance design work to support myself and my firstborn son.

2007

I graduated from college and immediately got a graphic design job. I designed checkbooks for financial institutions and other direct mail collateral for banks.

I became a package designer. I designed packaging for household items sold in Target, CVS, Bed Bath & Beyond, Walmart, The Container Store, and more. This is when I got exposed to how corporations handle their brand visuals. I took everything I learned from my job and applied it to my growing roster of freelance design clients.

I also started teaching myself web design.

2012

I put in my 30-day notice and became a full-time entrepreneur and started Cheers Creative. Through Cheers, I designed brands and websites for local small businesses. My business grew as I shared my branding and web knowledge on the internet. An article in Forbes referenced a blog post I wrote! This was one of my proudest moments in business.

2015

I became an endorsed partner of the X Theme, one of the most powerful and highest-selling WordPress themes of that year. I went from working with local clients to customizing websites for people all over the world.

2018

I was named one of the top 40 urban elite entrepreneurs in Memphis. I was invited to Essence Magazine’s talk show, #EssenceNow, to talk about my experiences as a Black woman and mother in tech. I had achieved my dream. I was a nationally sought-after brand/web designer and consultant. While I love to design, teaching and encouraging people lit my internal fire in an unexplainable way. I conducted branding workshops, spoke at national conferences about my entrepreneurial journey, and more.

2020

Because of my work through my business Cheers Creative, I was chosen to be the Grow with Google Digital Coach for Memphis (and now the entire state of Tennessee), which empowered me to teach free digital skills workshops to Black and Latinx entrepreneurs in my community.

Today

I am a Memphis Business Journal Top 40 Under 40 honoree and just completed a fellowship that allowed me to teach branding to African refugees living in Memphis.

I’ve taken everything I’ve learned and created the Cheers Creative Brave Branding Academy,™ an online training program that helps budding entrepreneurs create bold brand messaging, build seamless business systems, and then combine them all into a powerful website.

Essentially, when you talk to me you’re talking to a person who:

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