My Feature in Net Magazine, Issue 306

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Net Magazine, the world’s largest printed publication for web designers, asked me and six additional experts about recent books that have influenced our careers.

I’ve been telling anyone who will listen about The 22 Immutable Laws of Branding, written by Al and Laura Ries. I constantly recommend it to my peers, strategy and design clients, and my branding workshop attendees!

If I could make 22 Laws required reading for anyone in business, design and marketing, I would.

I jumped at the chance to tell the world about how this book helped me become better at website strategy and design!

Check out the feature here:

What I Said:

“The 22 Immutable Laws of Branding by Al Ries and Laura Ries is hands-down one of the most influential books in my career. It was a huge shift in mindset for me, changed my company’s approach to web design, and increased the value of our offerings. Just as Mercedes owns the word ‘luxury’, we want to help brands own a word in the minds of consumers. From aesthetic choices like colours and typefaces to tone of voice, 22 Laws helps us develop website strategy and design for clients with this aim in mind.”

Where to Buy/Important Links

Purchase the latest issue of Net Magazine at your local Barnes and Noble, or purchase issue 306 here on the Net Magazine website.

Get The 22 Immutable Laws of Branding here.

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